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Attack ads hook only trusting voters

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Negative political ads may pack a punch—but only with voters who trust the politicians delivering them, say researchers from the University of Florida. 

The greatest impact in terms of voters faulting incumbent for his alleged shortcomings was evident among the people who were knowledgeable about politics and who expressed a relatively high degree of trust in their political leaders—a segment of the electorate that is smaller than it used to be.

Full story at Futurity.

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