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A logo is much more than something to slap on your business cards. It’s a face to your company, a first impression—it’s the first way a potential customer will experience your brand. And while some designers have created beautiful, complex logos, it’s much easier (and often times more effective) to stick with a clean look. Check out these cool logos that used nothing more than some clever typography to get the job done and done well:

See the entire collection at My Ink Blog.

More on typography and branding.