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Beating creative blocks

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What’s another word for creative block? If you can’t think of one at the moment, ISO50 interviews a whole group of recognized creatives to determine their strategies to get their juices flowing again. For instance here’s what Khoi Vihn (shown above), the design director of the NYTimes.com shares:

Lots of reading and lots of sketching. The reading part is a long-term strategy: constantly consuming ideas, influences, details, angles, metaphors, symbols, etc. and storing them in the back of your brain so that later on—sometimes much later on—you have a rich catalog of starting points to draw upon. The sketching is a way to activate all of that background information when faced with a problem in the present: the act of drawing, of giving visual expression to many different ideas in short order helps you sort through all of those random elements and to make unexpected connections between them. The key is to sketch quickly, without getting caught up in the execution or technique, that way you stay in the realm of content, without getting bogged down in form.

Read the full story at ISO50.

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