Benetton launches “unhate” campaign with controversial ads

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Benetton launches “unhate” campaign with controversial ads

Posted Nov 16th, 2011 at 9:07 AM and seen

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United Colors of Benetton courts controversy with its latest ad campaign featuring world leaders locked at the lips. According to a press release, the fashion brand’s UNHATE project invites “the leaders and citizens of the world to combat the culture of hatred."

Benetton further explains: "These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation."

Full story at Creative Review.

Less controversial advertising.

Annie Colbert

6 months ago KAT responded:

Its a moran that made this post. The president needs to worry how to fix tea party kind crisis were going through . so that means not to offend him stating that his by although in some cultures this is normal. This is black man is minority(which gives hopes to other cultures of the U.S.A. THAT IT CAN BE A HINDI OR LATINO,OR CHINESE,OR RUSSIAN,OR ARABIAN,OR EVEN A PAKISTANIAM, OR EVEN AN AFRICAN AS LONG THEY WERE BORN IN AMERICA THEY COULD BE THE NEXT PRESIDENT) remember the kkk were hanging, shooting blacks in the 60s,(where they had no choice in the matter, and the blacks come along way as to establish freedom of speech, riding in public transportation, even the most important voting (EARLIER IN PREVIOUS DECADE THEY CLOSED THE BALLETS SO THE BLACKS WERE ABLE TO FINISH VOTING,) THE MINORITY RACE HAS COME ALONG WAY. IT IS SUCH AN ACCOMPLISHMENT AFTER ALL THE SLAUGHTER THAT HAS BEEN DONE. I DONT WHY SOMEONE WOULD WANT OFFEND THE FAMILY OF THE WHITE HOUSE. YOU HAVE NEVER IN THE HISTORY SEEN THIS DONE TO A WHITE PRESIDENT. NICE NOT ARE THESE PEOPLE BEING OFFENDING BUT STATE TO OUR CHILDREN WHY NOT BE GAY. LOOK THE PRESIDENT SAYS ITS OK , THE ONE WHO POST SAYS ITS OK. SO THEIR PROMOTE IT. STUPIDITY IN THE INSULTING WAY TO HIT MINORITIES IM GONNA SAY IT WAS A GAY MAN THAT POSTED AND IS LOOKING TO RECRUIT IN A BROAD SCALE. ITS NOT BAD ENOUGH ITS A SPIRITUAL WARFARE, AND LUCIFER PUTTING THIS IN HUMAN KIND TO ONE ANOTHER TO SEPERATE ONE AN OTHER IN NOT JUST RELIGIONS OF CHOICE, BUT ALSO SEXUALITY( ALTHOUGH IT STATES IN THE BIBBLE GOD LOVES ALL HIS CHILDREN!!! ALL RACES) SO REALLY LETS STIC TO WHT IS OF IMPORTANCE WHICH THIS CRISIS WITH THE ECONOMY, THAT IS THE BOTTOM LINE AT THE END OF THE DAY OBAMA HAS TO JUST FOCUS ON. YOU ARE A COMPLETE WASTE OF HUMAN LIFE. THAT IS ME COMING FROM CENTRAL AMERICA WHERE I WAS AN ORPHAN GANG RAPED SO MUCH THAT I ALMOST DIED IN SEVERAL OCCASIONS SOLD BY MY OWN MOTHER TO PUT ME AND MY BROTHERS THROUGH ALL THIS AND WE SOLD FOR $100.00 TO BE BROUGHT TO AMERICA,(WHERE THERE WAS FOOD, WARMTH, EDUCATION, LOVE FROM MANY AMERICANS, SO I LOVE THE USA IT SAVED ME. aND BECAME AN AMERICAN CITIZEN AMEN. I HATE IGNORANT PEOPLE THAT POST SHIT THAT CAUSE FRICTION NOT EVEN FOR A GOOD CAUSE.
GET A LIFE.

6 months ago KAT responded:

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Holy Kaw! All the topics that interest us

Benetton launches “unhate” campaign with controversial ads