Talk about believing in social media as a magic bullet. The world’s current most unpopular oil company is looking to Twitter, YouTube, Facebook, Flickr and other digital tools as a way to clean up BP’s flailing image. The campaign broadcasts content like videos explaining health risks to repair crews, while BP’s Facebook fan page also alerts followers to breaking news, such as the latest congressional hearings. One BP rep summed up the strategy by telling Adweek, “A lot of people are angry, just as we are. It’s all the more reason to keep going and keep telling people what we’re doing.” It’s still yet to be seen whether the company can salvage its reputation better than it can stop the spill.
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