How can you get rock hard abs and a killer social media presence in just 23 minutes a day? First, purchase an old VHS tape of 8 Minute Abs, then read Social Media Today’s “15 Minute Social Media Workout.” Designed for maximum effectiveness in minimal time, the SMT approach focuses on growth without having to hire an entire flock of social media experts, gurus, or ninjas.
A sampling of the “warm up” to get started:
Identify Your Goals: Anyone who has been successful in maintaining a workout regime will tell you that it all starts with having a measurable, clear goal with a defined timeline. For example, ‘Lose Weight’ is not going to motivate you to stay truthful to your workout schedule as much as ‘Lose 5 pounds in 2 months’ will. Similarly, for your social media efforts to be successful, you must clearly articulate what you plan to achieve from it. It could be an increase in leads, increase in sales, increase in your websites rankings, or even a reduction in customer complaints.
Get Your Membership: Just like enrolling in the right gym or spinning class is important for your workout regime’s success, it is important to identify the social media channels where you want to be present. Since most memberships are free, the best way to do this is to be present in as many relevant channels as possible. This is especially important for a small business which can make use of business leads and back links from as many sources as possible.
Have Your Scales Ready: Once you have enrolled in all social media sites, it is important to measure your performance against your goals. You can use one among the several social media monitoring tools that are available today. Most of them offer free trials which is even better! It’s best to choose one that you find easy to use and gives you the analysis that you require.
Full list of steps at Social Media Today.
Tons of resources to improve your social media strategy.
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