Can mobile save brick-and-mortar stores?
The future is not all doom and gloom for brick-and-mortar stores—particularly for those willing to incorporate interactive technologies.
“For the brick-and-mortar store to survive it is important retailers understand fully the type of in-store experiences consumers require,” says Selma Mehmedovic of Monash University. “They have to offer experiences consumers cannot get online.”
Full story at Futurity.
Photo credit: Fotolia
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