How to engage in social media and still have a pay wall, WSJ style
The Wall Street Journal continues to serve as one of the only successful models of subscription-based news content. So, how do they operate within social media, land of the free? MediaShift analyzes how WSJ’s social media channels work from behind a pay wall and digs up some fascinating observations. The article, for instance, cites an interview with with WSJ deputy managing editor Alan Murray, who offers a couple of curious statistics: Facebook, Digg, and Twitter are among the paper’s top 20 referrers; Google drives 30% of traffic; and half of traffic is direct.
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Comments (1)
30% from google suggests high trust / reputation of both humans and google's brain.
These aren't really surprising to me since it is afterall the WSJ. There really isn't a higher tier daily publication in the realm of business and economics in the US.
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