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ChestTop Advertising: The Next Big Thing

Posted Nov 19th, 2009 at 4:44 PM and seen
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Here’s the next big thing: ChestTop Advertising. “Jason” wears a different shirt every day. You, the advertiser, pays “face value” for the day—that is, $1 on January 1st, $365 on December 31st.

You may not have a shirt on Jason, but you can build your own personalized MyAlltop page.

 Guy Kawasaki

Comments (3)

Nov 20, 2009
Web & IT Security said...
Chris Pirillo did something like this - it was called RentMyChest.com. Its like Google adsense for T-shirts. Allowing advertising on your personal properties which brands are doing so anyway could be a source for income. For example if you buy a Sony TV, they already have "SONY" emblazoned on it. But you watch other ads on the TV. This would be like paying people to watch the ads.
Nov 20, 2009
DatingRev said...
My question: What's the different ROI between a man with the shirt as opposed to a woman with the same shirt.
Nov 20, 2009
bri said...
I like the idea, but let's face it - most brand names get the consumer to pay to wear their logo. Hence, brand-name fashion.

To continue DatingRev's comment - if the chest is bigger (man or woman) do you get paid more? e.g. would someone who wears and XL get paid more than someone who wears an S? If Jason, who seems to be a normal/average sized guy gets paid $1 through to $365, would a really big guy say get paid 2X the amount due to added breadth of space available? now then, let's talk about front vs. back of shirt pricing...

LOL - that was fun...

good luck to Jason!

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