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Common mistakes in social media and other insights on impact

Posted Nov 21st, 2009 at 9:03 AM and seen
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Over on SmartBlog, Mary Ellen Slayter interviews Olivier Blanchard (above), a seasoned brand strategist at BrandBuilder Marketing. Blanchard delves into his perspective on how businesses can maximize their return on social media. He shares, for instance, three common mistakes companies make when trying to measure the value of social media:

  • Focusing too much on digital measurement.
  • Not understanding the difference between nonfinancial impact and financial impact.
  • Not establishing clear goals and objectives when launching a social media program.

How can you avoid this fate, and what other wisdom can Blanchard share? Check out the SmartBlog piece.

More tips, tricks, and news in social media.

 Noelle Chun

Comments (2)

Nov 21, 2009
drrogera said...
#2 is not just a Social Media mistake - Rare is the entrepreneur that understands the effect on Cash Flow
Nov 22, 2009
Andrea Schneider said...
these are common mistakes in many sectors re:social media. also include other program initiatives.

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