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Concerned sister says, “It’s time for an Easy-Bake Oven for boys” [video]

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We’ve heard (and written) plenty on the movement to start girls off in STEM careers early with toys that encourage both genders to start building, but it isn’t only girls who are finding their dreams dulled by gender stereotypes in the toy industry.

McKenna Pope, concerned older sister of four-year-old Gavyn, featured in the video below, is petitioning Hasbro to change its packaging of the popular Easy-Bake Oven, which tops her brother’s gift list but that he doesn’t believe he can play with because they only use girls in their marketing.

I want my brother to know that it’s not “wrong” for him to want to be a chef, that it’s okay to go against what society believes to be appropriate. There are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.

For every girl who wants to build a city, there’s a boy who wants to bake a cake, and four is far too early an age to let a dream die.

Her petition has garnered some high-profile support in the form of this response video by top chefs from across the country.

Full story at YouTube via Mashable.

Time for a new take on toys.

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