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Coupon clipping is no longer limited to sitting down with a cup of coffee and the Sunday newspaper scouring the adverts for the best deals on toilet paper. The ever-increasing popularity of online shopping has moved bargain hunters to the internet in search of deals and a new survey suggests coupons dictate the shopping habits for nearly one-third of online shoppers. With 45 percent of online adults planning to drop less money this holiday season, it’s no wonder that coupons are hot on the mind. The Second Annual Benchmark Survey on Consumer Coupon Behavior uncovered some interesting data regarding virtual coupon clipping:

• 62 percent of online adults seek out coupons for online retailers
• 30 percent will not purchase items at an online store if they can’t track down a coupon
• 22 percent will go to a different store to purchase the same item at a better price
• Level of education also determined bargain seeking habits with 29 percent of college grads using coupon websites, compared to 24 percent of shoppers with some college and 20 percent of shoppers with an education level of high school or less.
• The Midwest has the highest percentage of coupon users with 40 percent of online adults using websites or tools to score good deals.

Do you use online coupons regularly? Have you ever waited to purchase an item until you could find a coupon?