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Creating a successful online strategy: The 5-step digitalroadmap process

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Martin Zwilling recently noted in a Forbes review of “The Digital Dollar” that “The route to success is not a random walk.” He further notes that, “From a strategic perspective, all the above should start with an overall digital roadmap, where you define your goals, outline the steps required, and articulate your success measurements.”

This article outlines one proven method of creating an online strategy through the “digitalroadmap” process found in “The Digital Dollar: Sustainable Strategies for Online Strategies.” The key components of roadmap building are reviewed together with insights, tips and advice including the “must haves” to review or get started on your process.

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