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Do low prices make products seem shoddy?

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The holidays usher in the biggest shopping season of the year, but sellers need to beware: sale prices can mean different things to different consumers.

“In the case of price, most people simultaneously believe that low prices mean good value and that low prices mean low quality. But these two beliefs are not equally present in consumers’ minds all the time,” says Steve Posavac, professor in marketing at Vanderbilt University.

Full story at Futurity.

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  • janap

    I am now out of the office returning on Wednesday 28th November and will respond to your email on my return. If your query is urgent please contact a member of the PR team on 020 7831 2225. <br/> <br/>Kind regards <br/> <br/>Jana

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