Do low prices make products seem shoddy? sale pricesSteve Posavac
“In the case of price, most people simultaneously believe that low prices mean good value and that low prices mean low quality. But these two beliefs are not equally present in consumers’ minds all the time,” says Steve Posavac, professor in marketing at Vanderbilt University.
Full story at Futurity.
More research news from top universities.
Photo credit: Jemaleddin Cole/FlickrPosted by Futurity