Faceook contests are a great way to drum up some excitement about your small business. If you want to run a contest, but aren’t sure what to do, Open Forum offers seven contest ideas. For example:
Run a photo contest
During the summer, pizza company Fresh Brothers runs contests using their mascot, the Slice (a giant slice of pizza). They tell fans where and when Slice will be at events, and if they snap a picture with the Slice and post it, they get a gift certificate as a thank you.
Wine website Snooth.com created a Facebook landing page on their Fan page using the Wildfire app—Facebook guidelines say brands should run contests like this through an app. To promote one of the Australian brand wines, they asked people to submit pictures of people showing their Australian pride. Fans posted pictures of themselves enjoying the wine and using the Australian recipes from their website. People voted on the photos, driving new exposure, and as a result, traffic continued even after the contest ended.
Full story at Open Forum.
More tips for small businesses.
Photo credit: Fotolia