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If you haven’t already heard of @FakeAPStyleBook, you’re apparently not one of the 9,000 who followed the feed in the first four days. It’s explosive growth, even for one of the wittiest Twitterfeeds I’ve ever seen. In a single day, they had 1,000 followers, and by day two, they had literary agents at their tweet. How did they do it? Actually, who did it? Well, beyond sheer wit, Media Shift finds out. Mark Glaser interviews @FakeAPStyleBook founders, Ken Lowery and Mark Hale.

To give you a taste, here’s one of the questions and answers:

Why do you think out of all the things you’ve done that this one has resonated with so many people

Lowery: Initially, the first popularity came from journalists who said, “I needed this” or “this made my week” or “this is very cathartic.” My own highfalutin theory is that journalists have taken a pretty bad beating the past few years in public perception and job security, and this is a way to goof off without being mean or cynical. It’s been journalists, salespeople, marketing people, English teachers, students, and fans of word humor [following us].

The power of the viral Internet continues to amaze me.

Read the full interview.

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