The $27 billion Fast Casual segment of the $632 billion restaurant industry grew at an astonishing 20.8% in 2011 over 2010, confirming that there is no slowdown in the appeal of Fast Casual to a broad range of consumers. This rising tide won’t automatically lift all Fast Casual boats, though. Successful brands know they have to keep their fingers on the pulse of the Fast Casual customer’s needs, wants, and choices if they want to capture their best share of this growing market demand. And there is no better way to do this than to follow the Fast Casual Social 100.
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