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Five tips for making your corporate blog outshine the rest

Posted Oct 26th, 2009 at 8:12 PM and seen
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Corporate blogs are a dime a dozen—so to ensure yours stands out and entices subscribers, follow these five tips to make your blog the very best and unique it can be.

Tip one: Don’t talk only about yourself. Your blog shouldn’t be an extension of your PR department. Discuss topics relating to your products but not your products themselves. For example, if you sell cars, discuss the auto market or tips to make road trips more enjoyable, and so on.

Tip two: People don’t want to sift through unfocused entries—so whatever your blog’s message is, make it clear and consistent.

Get the remaining three tips here.

By Catherine Faas.

 Catherine Faas

Comments (4)

Oct 27, 2009
Michael Litman liked this post.
Oct 27, 2009
Carsten Schmidt liked this post.
Oct 27, 2009
Lee Odden said...
Thanks for mentioning the post Catherine. It's amazing how many companies treat their blogs as business as usual corp communications. Hopefully a few of those boring blogs will take Michelle's advice and spice things up a bit.
Oct 29, 2009
Stephanie M. Cockerl liked this post.

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