Foursquare to introduce new analytics tools for businesses
Foursquare, the location-based social network, is on the cusp of introducing a free analytics tool and dashboard that will allow business owners to access and monitor a slew of data about their visitors. Similar to Google Analytics and other analytics services, Foursquare is debuting the new features in an attempt to help local merchants better run their businesses by learning more about their consumers, and subsuquently, giving the little guy another way of competing against the man. You go, Foursquare.
Full story at The New York Times.

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