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Gap rolls out (terrible) new logo

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Clothing retailer Gap ignited a fiery debate between design-minded folks with the debut of its new logo. Well, not a debate so much as a bashing since no one seems to like the new design. The redesigned logo shrinks the classic navy-colored square and employs the slightly-modified Helvetica Neue font frequently used over the past couple years in the company’s clothing campaigns.

Reaction to the new logo has varied from “it’s awful” to “it’s the worst thing since Satan.” Tina from Swissmiss.com likened the design to “a financial institution” and Diego Zambrano, a partner at ad agency Ogilvy, even offered to whip up a revamped logo free of charge.

Full story at KitsuneNoir.

All about design.

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