October is Vegetarian Awareness Month, during which dedicated vegetarians and vegans step up their game to inform others about health and humane benefits of going meat-free and to get omnivores to try eating a vegetarian diet.
The North American Vegetarian Society also aims to make it worth your while financially. The group is urging meat eaters to take a pledge to go meatless this month; those who take the pledge on the society’s website have a chance to win cold, hard cash, as much as $1,000 if you make it the whole month, according to the Dallas Observer.
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