Holy Kaw!

All the topics that interest us.

Has being ‘cool’ lost its bad-boy image?

Media_httpuploadwikim_wiykd

Rebellious and aloof daredevils may be disappointed to find out they are no longer cool, according to researchers, who say coolness has evolved from its bad-boy origins.

“James Dean is no longer the epitome of cool,” says University of Rochester researcher Ilan Dar-Nimrod.

“The much darker version of what coolness is still there, but it is not the main focus. The main thing is: Do I like this person? Is this person nice to people, attractive, confident and successful? That’s cool today, at least among young mainstream individuals.”

Full story at Futurity.

More research news from top universities.

Posted by

0 Comments

Leave a Reply