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Heinz revamps ketchup packets

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Heinz doesn’t mess with its winning ketchup strategy often — other than that brightly-colored EZ Squirt crap — but, after 40 years, the ketchup kings finally overhauled its famous condiment packets. Since 1968, fast food lovers have stressed about how to smother their fries in ketchup without making a huge mess. Fret no more because Heinz’s new Dip & Squeeze packets can be opened in two ways, perfect for french fries dunking and hamburger topping.

Full story at CNet.

Oodles of design inspiration with a side of fries.