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Heinz revamps ketchup packets

Posted Feb 5th, 2010 at 9:54 AM and seen
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Heinz doesn’t mess with its winning ketchup strategy often — other than that brightly-colored EZ Squirt crap — but, after 40 years, the ketchup kings finally overhauled its famous condiment packets. Since 1968, fast food lovers have stressed about how to smother their fries in ketchup without making a huge mess. Fret no more because Heinz’s new Dip & Squeeze packets can be opened in two ways, perfect for french fries dunking and hamburger topping.

Full story at CNet.

Oodles of design inspiration with a side of fries.

 Annie Colbert

Comments (8)

Feb 05, 2010
Calvin Arsenia said...
Totally Unnecessary!
Feb 05, 2010
kim haggin rossi said...
Doesn't seem like a step in the eco direction to me.
Feb 05, 2010
Keith said...
Don't you mean 40 years?
Feb 05, 2010
Alex Hsiao said...
Now I can drive and have my fries with ketchup while I'm on the phone.
Feb 05, 2010
RAD Moose said...
It is somewhat MORE eco friendly as it has not only a recyclable factor that the regular packets have, it also has 3x the amount of ketchup and an ability to have more ketchup used than the current packet design.

Now if they would just not put 140 of them in my bag I would be happy. =P

(Did you ever notice that if you ask for 2-3 you either get 15 or 0?)

Feb 05, 2010
ketchupFan91 said...
Holy freaking crapz ~<3
Feb 06, 2010
normlevy said...
Great to see low-tech innovation... played in high-tech media
Feb 06, 2010
Marvin Whitehead Jr said...
I think it's cool !

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