How a CEO’s speech can backfire
We were sitting in a large auditorium with the new CEO of our company at the front of the room. Those of us in the audience were the backbone of research and development in the company — the people who designed the products that made the money for the Fortune 500 we worked in. This company was thriving, economically speaking.
Yet, you could almost touch the apprehension in the room.
Our CEO got up to talk. He began setting us up for some big news — but what? I remember very little of what he said that day except the part that made me feel like I’d been slapped across the face.
Full story at SmartBrief Social Media.
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