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How a game developer uses Twitter for customer feedback

Posted Nov 5th, 2009 at 7:42 PM and seen
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Infinity Ward’s community manager, Robert Bowling, explained how the company used Twitter to develope Modern Warfare 2:

Also during development, if we are sitting in a design meeting and we are arguing about something, no matter what it is I can just turn to what is now 60,000 people and post the same question.

“Do we think will players like this?” Well, why don’t we ask 60,000 of them and get a good representation of what we think they may like. Twitter has been fantastic throughout development, and I would recommend many, many more people adapted that into their design schedule.

Later in the interview Bowling stated: “The average gamer is so much closer to the people who make the games than they ever were before.”

Another great use of Twitter!

More news about Gaming.

 Guy Kawasaki

Comments (2)

Nov 06, 2009
Pop_Goes_Slappy said...
Wait, is this the same InfinityWard that has recently alienated a huge portion of the gaming community? By pulling dedicated server support for Windows-based groups, they essentially gutted the competitive aspect of the game, they've made sweeping changes to the core of the title's previous incarnations, all with little explanation other than "We know what's best, trust us." Online petitions are a joke, but the current one asking for even the most basic features to be included in this release was past 170,000 last I checked. IW doesn't listen to squat these days, don't give them credit where it's not deserved.
Nov 08, 2009
Me said...
I love how the marketing bullshit is exposed as soon as the internet can comment on it.

Infinity Ward is intelligent, they listen to what the community says but they know that what they get on twitter is not what ALL of their audience thinks, so they decide for themselves.

BTW "Pop Goes Slappy" not trying to start an argument, this was not a direct response to you, more to the original post.

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