Fashion designer Amanda Pearl gets 20% of her website traffic from social referrals thanks to a five-point social media strategy, writes Christine Saunders of Venpop, which manages Pearl’s social media presence. Pearl’s plan includes a custom landing page for first-time visitors to her Facebook page, regular thank-you discounts and rewards for fans, and an actively managed and updated Twitter profile. “You can’t wait for people to find you — actively look for people to talk to,” Saunders writes.
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