How entrepreneurs should sell themselves
Entrepreneurs have to be experts at selling themselves and their businesses. But there's a fine line between making a good self-pitch and sound like a conceited jerk. Portfolio helps you stay far away from annoying conceit, while still gathering some business for yourself. For example, you should:
Write up a mission statement: Your mission statement does not have to be long and involved. Nor does it have to be the height of creative genius. It should, however, list your business goals—monetary and otherwise—and should also specify the things that set you apart from the competition. Why is this necessary? Writing out your mission statement can help you clarify exactly what it is you’re trying to accomplish. As you make future business decisions, you can refer back to it and ask yourself: Does this bring me closer to my business goals?
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