Google Analytics got a lot more powerful. Its new features are explained here. Who cares about Google Wave—give me more GA! Here’s one video. Click through to see more.
GA goals are extremely powerful and one of the very first things I setup for any new client. 90% of the time the goals I setup are conversion goals.
what I find much more powerful are the funnel visualizations... then you can begin to refine a particular goal pathway and optimize the areas that are causing your conversion rate decreases.
As an online marketeer with a limited budget and hence a lot of dependece on Google Analytics, this has just made my job a lot simpler. Thanks Guy for sharing this video. Explains everything beautifully.
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what I find much more powerful are the funnel visualizations... then you can begin to refine a particular goal pathway and optimize the areas that are causing your conversion rate decreases.
Joel
http://www.seomoz.org/blog/google-analytics-javascript-is-broken
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