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How Pepsi does social media marketing right

Posted Jan 30th, 2010 at 12:13 PM and seen
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Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

The company’s Mountain Dew division is well into its DEWmocracy campaign — a plan to launch a new Mountain Dew flavor with the public’s involvement at all levels of the process, and PepsiCo also just launched the Pepsi Refresh Project in early this year. Rather than spending money on Super Bowl t.v. ads this year, the company is spending twenty million on a social media campaign.

Mashable’s in-depth case study on Pepsi’s shift from traditional marketing to online collaboration with its customers is a must read for any company looking to create online relationships with their customers.

(Via Mashable)

More on Pepsi.

 Catherine Faas

Comments (5)

Jan 30, 2010
Mike said...
Great to see companies talking with their customers rather than selling them. Will this put an end to traditional test marketing and focus groups?
Jan 31, 2010
Siddharth Singh said...
It is great to see companies today being social. In today's market situation it is vital for a company which is planning to launch a new product to view customers at the center. Following a path of social marketing is going to prove cost effective and will have greater impact too. .
I really want to see more companies follow this path. Lets put an end to traditional marketing forms. SPREAD THE WORD!
Jan 31, 2010
adelaide dancing said...
interesting case study, definitely worth checking out!
Feb 01, 2010
Norbert Barszczewski said...
The money shift is an interesting factor. In business, the money flow is the natural selection process. I think social media takes away a lot of the profits from TV and radio advertising and that's going to be a growing trend.
Feb 20, 2010
Patrick Cramer liked this post.

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