How search engine optimization works
If you want your Web site to get noticed, there are search engine optimization (SEO) techniques you can use to boost its visibility. But there's a dark side to this practice, too.
In this article, we'll look at two SEO philosophies: the white hat approach and the black hat approach. We'll also learn about some of the problems webmasters can encounter when trying to satisfy both the visitors to the site and search engines.
Full list at HowStuffWorks.com.
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