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How society is going through a "great unwind"

Posted Oct 20th, 2009 at 8:51 AM and seen
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John Gerzema, chief insights officer of Young and Rubicam, explains the “great unwind.” He sites four changes in society: 1) reduction of de classe consumption; 2) emphasis on ethics and fair play; 3) transition to durable living; and 4) cooperative consumerism.

By Guy Kawasaki.

 Guy Kawasaki

Comments (4)

Oct 20, 2009
Paul Reiber said...
Transparency, open accountability, and reasonable consumption would have all been called "socialist" years back. Now, if we can only rename "social medicine" to "consumer driven medicine" we'll be all set.

This video's a little long but totally worthwhile. Two thumbs up.

Oct 21, 2009
Coach DQ said...
And how! A video worth consuming!
Oct 21, 2009
Ivan E Nunez said...
A very good analysis of how our attitude toward consumption has changed. I think this new attitude is not only a reflection of the current economy; it is also the result of our increased ability to exchange ideas and come together as communities online. I think there is an increased awareness of collective power. We do not depend exclusively on corporations or larger organizations for good or services.
Oct 22, 2009
samaiwade said...
Loved the video. I was disappointed to see the "crisis/opportunity" thing in there, though.

http://pinyin.info/chinese/crisis.html

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