If you’re looking to build your friends list on Facebook, you know how awkward it can feel sending a friend request to someone you don’t actually know. It can make you feel downright creepy. But the fact is that you can influence so many people through Facebook, and it’s still an excellent tool for building your brand, even for a personal Facebook account.
Keep in mind that gaining friends through a personal profile page is completely different than getting likes for your business page. While that is a useful campaign in and of itself, the goal of building your friends list is to have direct, personal contact with potential customers. This kind of campaign is for everybody, but especially for many small-business owners wanting to connect directly with local people, this can be a powerful technique.
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