How to avoid dumb mission statements
Would you like to learn how to craft a better mission statement for your business? Nancy Lublin at Fast Company explains how to write a good one. A mission statement should identify quantifiable goals and omit the jargon and flowery language that appear on the walls at corporate headquarters. Too often, companies and non-profit organizations fail identify a clear objective, and instead opt for sentimentality.
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Comments (1)
The reason so many mission statements are dumb is because the idea that every company needs one is dumb.
There are some organizations that are clearly on a mission. For them mission statements are a natural fit.
Some companies that are fueled by vision, they are attracted to vision statements.
Others gel with your "Mantra" concept.
Others are focused on combining their customer need and their passion. Perfect candidates for a brand promise statement.
But does a company need all of the above? I don't think so.
Do they confuse all of the above, thereby diluting concepts and confusing their stakeholders and audience? I say yes.
keep up the firehose,
Axle
Axle Davids | @1day1brand
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