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Building a mobile marketing strategy is easy…if you know exactly what you’re doing. Fortunately Smartblog outlines some of the strategy behind mobile marketing. According to the article, before a company can tap into the mobile user base, it needs to optimize its overall marketing strategy for mobile marketing in specific. The author, Tim Hayden, chief marketing officer and co-founder of 44Doors, offers a few points. For example:

Think “glance and go.” Hayden explains that he’s bullish on QR codes because taking a picture of something is faster and more natural than looking up a Twitter handle, searching for a Web page or finding a venue to check into on a location-based social network. Other technologies may someday provide users with faster ways to make their mobile devices interact with their surroundings, but for now, QR codes are the fastest and most widely available connection tools.

Full story at Smart Blogs.

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