How to create a blog-disclosure policy
Like it or not, now that the feds have stopped people like Bernie Madoff, they can focus on bloggers. For this reason, bloggers need to write a blog-disclosure policy. Problogger explains the five key components of an effective one:
1. Speak to the occasion (the FTC, your recent conviction for moneylaundering, what have you)
2. Say a little something about your blog and how you make money (credibility)
3. Say a little something about your ethics (trust, lawsuit-avoidance)
4. Explain the consequences thereof for you (likeability, trust, message)
5. Explain the consequences for the reader (likeability, advancing your story)
Be sure to read this post for an explanation of each component plus examples of good policies so that you can stay out of the crosshairs of the FTC.
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