How to Use Twitter as a Marketing Weapon
This is the set of links that I used to demo Twitter. I go down through this list to show why Twitter is such a valuable marketing tool.
How I Tweet
Case Study: Fandango
- Monitor Roger Ebert or grab his RSS feed
- Monitor Movies.alltop or grab its RSS feed
- Stick RSS feeds into Objective Marketer
- CoTweet for a “CRM” approach (disclosure: advisor)
- Objective Marketer for tweeting (disclosure: advisor)
- One Forty Twitter app store (disclosure: advisor)
- Posterous Blogging tool (disclosure: investor)
- SocialToo for auto-following and spam killing. (disclosure: advisor)
- Tweetdeck Mac and PC client
- Tweetie iPhone client
- Tweetmeme Build traffic (disclosure: advisor)
- Twitterfeed Automatically tweet RSS feeds
- Always be linking—“inform.”
- Always be responding.
- Always get retweeted.
More on Twitter.Posted by Guy Kawasaki