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How to Use Twitter as a Marketing Weapon

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This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.

Introduction

Monitor

Sell

Support

Engage

Prospect

How I Tweet

Case Study: Fandango

Tools

Best Practices

  • Always be linking—“inform.”
  • Always be responding.
  • Always get retweeted.

More on Twitter.


Comments (13)

Oct 03, 2009
Joe Buhler said...
Good stuff, but I wouldn't put any advice related to Twitter at the level of "dogma", a bit over the "all"- top, maybe?
Oct 03, 2009
Mark Fulton said...
This is great list of businesses who get Twitter. I think Hummingbird 2 would be a fantastic addition to Twitter tools section. ( http://bit.ly/eH12M ) This new software lets you keyword target and follow real people. Really excellent performance for small business and individuals looking to gain alot of interested followers and new customers.
Oct 03, 2009
Jean said...
really .. nice post ..congrats .. Out ghost and spammers users on twitter
Oct 03, 2009
James Deck said...
Fantastic set of links. I especially like how you categorised them by best practice category. Thanks guy!
Oct 04, 2009
Actually, @GuyKawasaki repeats tweets quite frequently, which he advises in his Entrepreneur article on Twitter, but here he seems to frown on it. Conflicting information?
Oct 04, 2009
tdhurst said...
Britax Care Seats - Notice he said IGNORE those dogmas. It works for him!
Oct 07, 2009
Are Morch said...
Really great article here. This setup is really handy and helpful.

Cheers... Are

Oct 07, 2009
michellebeckham said...
Nice layout- very impactful! Loving the Best Practices & Anti-Dogma sections.
Oct 08, 2009
Nancy Myrland said...
Hi Guy. I don't think there's anything wrong with repeating Tweets. If you watch your stream throughout the day, you will find different groups of people are on at different times. I, quite frankly, am happy to see my good friends repeat Tweets with links throughout the day, because I might be too busy the first time to click on the link to read their blog, but the second or third time, I am reminded and might have time to read. The key here is that you are mixing your content Tweeting with conversation. If all someone does is Tweet content and never engage in conversation, tolerance for repeating Tweets will not be as high. If someone is great at both, then Followers will allow this person to do just about anything...I said "just about."
Oct 08, 2009
Frank Federer said...
The heading is: Dogmas to IGNORE.
Oct 08, 2009
Rolando Peralta said...
pretty cool guide, Guy! it's really complete.
Oct 13, 2009
Cindy Kim said...
Love this guide. Your keynote was fantastic in the sense that it helped validate some Twitter practices and also gave me insight into new and cool applications that we can use. We are always concerned with social media not being scalable but some of these applications help address the scalability issue. Thanks again for the great insight.
Jan 11, 2010
Patrick J. Fee said...
This is an incredible breakdown of why, how and what tools to use when tweeting. This is something I can share with upper management as I try to get them to stick their toe in the twitterstream.

I would add Social Oomph (https://www.socialoomph.com/ ; it was formally tweetlater.com) to your tool set. It is wonderful for tweet scheduling, vetting followers, tying blog or site-timed articles to appropriate tweets, and other automated twitter activities. It has made my twitter activities easier….

Good luck with your tweets in twenty-ten.

Patrick
.

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