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How to Tweet

Posted Oct 2nd, 2009 at 12:30 AM and seen 17251 times

This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.

Introduction

  • Home page

  • Profile page

    • Monitor

  • Search

  • Guy Kawasaki or Alltop

  • Starbucks VIA introduction

  • Search for “Prius” or “Civic”

    • Sell

  • Dell Outlet

  • Kogi BBQ

    • Support

  • Comcast Cares

    • Engage

  • JetBlue

  • Virgin America

    • Prospect

  • Camaro

  • Camaro near Palo Alto

  • Advanced searches

    • How I Tweet

    - Find

  • Alltop

  • MyAlltop

  • StumbleUpon, specifically toolbar

  • SmartBrief

    • - Tweet

  • Objective Marketer

    • Case Study: Fandango

  • @Fandango

  • Monitor Roger Ebert or grab his RSS feed

  • Monitor Movies.alltop or grab its RSS feed

  • Stick RSS feeds into Objective Marketer

    • Tools

  • CoTweet for a “CRM” approach (disclosure: advisor)

  • Objective Marketer for tweeting (disclosure: advisor)

  • One Forty Twitter app store (disclosure: advisor)

  • SocialToo for auto-following and spam killing.

  • Tweetdeck for Mac or PC

  • Tweetie for iPhone

  • Tweetmeme to build traffic (disclosure: advisor)

    • Best Practices

  • Always be linking—“inform.”

  • Always be responding.

  • Always be getting retweeted.

    • Dogmas to Ignore

  • You should “me-form.” You can but only if you’re Lance Armstrong.

  • You should not repeat tweets. You shouldn’t if they’re boring, and you have only 100 followers. You can if they’re not, and you have thousands of followers.

  • You should not automate tweeting with feeds. You shouldn’t if you don’t want to have a life, but you can if you do.

  • You should not use ghosts. You don’t need ghosts if you’re omniscient, but more smart people looking for good links is always better.

  • You should make everyone happy. If you’re not pissing someone off on Twitter, you’re not using it right.

    • One last thing: Text “Alltop” to 44133

     Guy Kawasaki

    Comments (12)

    Oct 03, 2009
    Joe Buhler said...
    Good stuff, but I wouldn't put any advice related to Twitter at the level of "dogma", a bit over the "all"- top, maybe?
    Oct 03, 2009
    Mark Fulton said...
    This is great list of businesses who get Twitter. I think Hummingbird 2 would be a fantastic addition to Twitter tools section. ( http://bit.ly/eH12M ) This new software lets you keyword target and follow real people. Really excellent performance for small business and individuals looking to gain alot of interested followers and new customers.
    Oct 03, 2009
    Jean said...
    really .. nice post ..congrats .. Out ghost and spammers users on twitter
    Oct 03, 2009
    James Deck said...
    Fantastic set of links. I especially like how you categorised them by best practice category. Thanks guy!
    Oct 04, 2009
    Britax Car Seats said...
    Actually, @GuyKawasaki repeats tweets quite frequently, which he advises in his Entrepreneur article on Twitter, but here he seems to frown on it. Conflicting information?
    Oct 04, 2009
    tdhurst said...
    Britax Care Seats - Notice he said IGNORE those dogmas. It works for him!
    Oct 07, 2009
    Are Morch said...
    Really great article here. This setup is really handy and helpful.

    Cheers... Are

    Oct 07, 2009
    michellebeckham said...
    Nice layout- very impactful! Loving the Best Practices & Anti-Dogma sections.
    Oct 08, 2009
    Nancy Myrland said...
    Hi Guy. I don't think there's anything wrong with repeating Tweets. If you watch your stream throughout the day, you will find different groups of people are on at different times. I, quite frankly, am happy to see my good friends repeat Tweets with links throughout the day, because I might be too busy the first time to click on the link to read their blog, but the second or third time, I am reminded and might have time to read. The key here is that you are mixing your content Tweeting with conversation. If all someone does is Tweet content and never engage in conversation, tolerance for repeating Tweets will not be as high. If someone is great at both, then Followers will allow this person to do just about anything...I said "just about."
    Oct 08, 2009
    Frank Federer said...
    The heading is: Dogmas to IGNORE.
    Oct 08, 2009
    Rolando Peralta said...
    pretty cool guide, Guy! it's really complete.
    Oct 13, 2009
    Cindy Kim said...
    Love this guide. Your keynote was fantastic in the sense that it helped validate some Twitter practices and also gave me insight into new and cool applications that we can use. We are always concerned with social media not being scalable but some of these applications help address the scalability issue. Thanks again for the great insight.

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