How to Use Twitter as a Marketing Weapon
This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.
Introduction
Monitor
Sell
Support
Engage
Prospect
How I Tweet
- Alltop
- MyAlltop
- StumbleUpon, specifically toolbar
- SmartBrief
Case Study: Fandango
- @Fandango
- Monitor Roger Ebert or grab his RSS feed
- Monitor Movies.alltop or grab its RSS feed
- Stick RSS feeds into Objective Marketer
Tools
- CoTweet for a “CRM” approach (disclosure: advisor)
- Objective Marketer for tweeting (disclosure: advisor)
- One Forty Twitter app store (disclosure: advisor)
- Posterous Blogging tool (disclosure: investor)
- SocialToo for auto-following and spam killing. (disclosure: advisor)
- Tweetdeck Mac and PC client
- Tweetie iPhone client
- Tweetmeme Build traffic (disclosure: advisor)
- Twitterfeed Automatically tweet RSS feeds
Best Practices
- Always be linking—“inform.”
- Always be responding.
- Always get retweeted.
Comments (13)
Cheers... Are
I would add Social Oomph (https://www.socialoomph.com/ ; it was formally tweetlater.com) to your tool set. It is wonderful for tweet scheduling, vetting followers, tying blog or site-timed articles to appropriate tweets, and other automated twitter activities. It has made my twitter activities easier….
Good luck with your tweets in twenty-ten.
Patrick
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