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Facebook has made cultivating a relationship with your customers easier with its Pages feature, but that doesn’t mean your brand can just slap together a fan page and hope for an enchanting experience to manifest itself.

Building a connection with customers requires effort on your end, and Guy Kawasaki via Open Forum has ten helpful tips to get started:

1. Be likable
2. Be trustworthy
3. Create a great cause
4. Post pictures
5. Optimize your thumbnails
6. Answer every direct message
7. ABC: Always Be Commenting
8. Show your gratitude
9. Use a “reveal tab” promotion
10. Repeat the proven stuff

Full explanation of tips at Open Forum.

A huge collection of social media tips.

Photo credit: Fotolia