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How to enchant customers on Facebook

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Facebook has made cultivating a relationship with your customers easier with its Pages feature, but that doesn’t mean your brand can just slap together a fan page and hope for an enchanting experience to manifest itself.

Building a connection with customers requires effort on your end, and Guy Kawasaki via Open Forum has ten helpful tips to get started:

  1. Be likable
  2. Be trustworthy
  3. Create a great cause
  4. Post pictures
  5. Optimize your thumbnails
  6. Answer every direct message
  7. ABC: Always Be Commenting
  8. Show your gratitude
  9. Use a “reveal tab” promotion
  10. Repeat the proven stuff

Full explanation of tips at Open Forum.

A huge collection of social media tips.

Photo credit: Fotolia

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