How to grow your brand on Twitter
More on social media and marketing.
This is the panel from Twittercon called "Growing Your Brand on Twitter: Strategies and Tactics from the Trenches." The members of the panel represented Comcast, Starbucks, and KogiBBQ as well as maven Mari Smith and venture capitalist Mark Suster.
Comments (21)
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Anita Nelson @ModelSupplies
My only issue when a brand name and logo is being used on Twitter is when the person behind that account starts tweeting topics outside of the brand. For example, personal tweets from the company account. Why not maintain two Twitter accounts, keep one for your brand discussions and use another for personal tweeting. Otherwise, just use the one with your own name and profile image for everything. Especially for those whose brand is their personal brand (like Guy).
I am more likely to follow a person who I can identify with a name and a face. I myself do most of my tweeting via my own Twitter account which comprise both personal and business related tweets, but I also maintain a few brand accounts for strictly their own brand related tweets. This way people that want to follow ME and what I do with my brands can do so, and those only interested in my business or an aspect of it, can choose to just follow the Twitter accounts set up for that purpose without any personal chatter from me.
Cheers,
Louis
jeff@cookee.biz
http://www.cookee.biz
Andrew Blair
Panelist
Social Media Strategist
useful info. Giving the sample of your expertese is great way to getting more clients and subscribers.
Thanks
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