How to market during holiday recession
‘Tis the season once more! Amid the chestnuts, open fires, and mistletoes, holiday cheer signals the busy season for marketers. How can you meet consumer needs, especially during a recession? Over on Open Forum, Julia Rogers from Recessionwire has several suggestions:
• Bring your customers together.
• Ask your prospects and clients what’s on their holiday wish list through surveys … and give yourself the gift of case studies and testimonials from satisfied clients.
• Create a “12 days of different products and services” promotion.
• Emphasize family in your marketing campaigns.
Click over to the article for the full explanations. On one hand, I sometimes feel like resenting the marketing and commercialism surrounding the holidays. On the other, I have to sometimes admit that the holidays wouldn’t be the same without heartwarming sweater ads, multi-colored Oreos, and this year’s John Krasinski in Gap ads. The Macy’s Christmas display and Thanksgiving parades, after all, are classics. Oh, modern holiday strife.
Either way, we’ve got ultimate collections of holiday and marketing articles.
Comments (2)
;)
Seriously, I'm with you. And with somewhere between 15-20% of the workforce being OUT OF WORK in some regions, who is going to be shopping til they're dropping? Not this lil elf.
Inquiring minds want to know: is this last hurrah of plastic?
And anyway, since the world ENDS in 2012 (ahem), does it matter anyway? :p
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