How to market your invention
When Thomas Edison invented the light bulb, it didn't take much to market his new creation. Things are a bit different now, however. The playing field is pretty crowded, and it's getting harder and harder to make your voice heard. If you've invented a product and want to keep as much profit as possible, this Small Business Trends article will help you. For example:
- Pay-Per-Click (PPC) advertising – If you don’t want to wait for your SEO rankings, you can get traffic quickly using a PPC platform. Obviously Google AdWords is the biggest, but Microsoft adCenter, Facebook, LinkedIn and others can provide great sources of targeted traffic.
- Email marketing – Whether they’ve just signed up for a newsletter or if they’ve purchased a product, email marketing is how you further your relationship. Staying top of mind is important and leads to repeat customers and upsells.
Full story at Small Business Trends.
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