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A little more than a week ago, Google announced the roll-out of automatic captions, a new feature to online video that uses speech recognition to turn spoken words into subtitles. In anticipation, Steve Baldwin, of Media Post, made four keen insights into video and the web:

• Remember that videos rank on searches—they can be an important part of SEO.

• Short is better.

• Prepare yourself for video's “slow tail.”

• Inexpensive productions don’t have to look cheap.

What does this all mean? Check out Steve’s post for full explanations.

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