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How to project advertising

Posted Oct 31st, 2009 at 9:03 PM and seen
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You've got to love how this advertiser used lights on the Waterloo station.

By Guy Kawasaki.

More coverage of Advertising.

 Guy Kawasaki

Comments (6)

Nov 01, 2009
Hendrik Jacob said...
Well, then you have to see this one - which is literally awesome (3d projections on buildings): http://vimeo.com/4238052

would be a great type of modern advertising

Nov 01, 2009
Yvonne Ohumukini-Urness said...
very cool...
Nov 01, 2009
Dr. Jefferson Boggs said...
Extremely well done, yet I dread how schlock proponents of this technique will inevitably abuse it - and us in the future with eyesore advertising...

On the other hand, ugly box buildings could have magnificent architecture projected onto them - but there is far less profit incentive to do that.

This clip was a very appropriate length.

I enjoyed watching it.

Thank you!

Nov 01, 2009
Imam Siddique said...
Check out the latest in New Age Experiential Technology.

http://www.use-aquascript.com/

Nov 01, 2009
Mark Alan Effinger said...
Incredibly effective... especially the crumbling stones effect.
I co-founded a company doing laser advertising in 1991. We could never get quite enough buy-in to make it a home run. But we did a number of successful projects (movie theater installs, touring with Peter Gabriel, hundreds of nightclubs, thousands of livingrooms).

Nice to see a comeback. It is certainly more dynamic and engaging than a static billboard. I wonder if we could make a hook to these projectors from our creative storyboarding app?: http://www.thoughtoffice.com

Let's hope to see more of this. And awesome extension of visual technologies.

Nov 01, 2009
Dario Avantaggiato liked this post.

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