Fifty-six percent of Americans now have a profile on at least one social media networking site, according to a report by Edison Research. The same report found that a majority of social media users now check their accounts multiple times a day. While Facebook remains the most popular social media site, the number of daily tweets is on the rise — from 47% in 2010 to a whopping 76% in 2012 — for users with Twitter accounts.
What do these statistics mean for job seekers and new recruits? Social media profiles provide hiring companies with another avenue for screening potential new employees, and for some job candidates it can either make or break their application, including those in the government market.
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