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How to reach women with social media

Posted Mar 12th, 2010 at 10:39 PM and seen
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Over on his blog Next Gen Market Research, Tom H. C. Anderson offers 10 fascinating tips on women and social media. Here are just a few:

  • Invite in: Women are 3X less likely to care about the size of their network than men. Size may not matter but being shown personal attention does.
  • Understand who you’re talking to: 74% post pictures [of women] of family/friends and 71% talk about what they’re doing now as opposed to 60% and 58% for men.
  • Talk rather than target: When women are online, 50% are connecting with family and friends, reading someone else’s blog or posting a comment. They’re socializing so shouldn’t you?

Read the full story at tomhcanderson.com.

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Photo credit: Fotolia

 Noelle Chun

Comments (3)

Mar 13, 2010
Lisa Emms said...
Men please note we want you to make the first contact!
Mar 16, 2010
Kelley Connors said...
If you're a healthcare marketer, you can apply these ten tips to engage with women about their health and wellness. Since 66% of women don't trust healthcare marketers, and only 14% of women trust advertising, I think there's a great opportunity to build advocacy in the area of health and wellness. In addition, women bear the brunt of increased health insurance premiums because they are likely to incur healthcare expenses by sheer fact that they are in child-bearing age...being a woman is a pre-existing condition. There are huge trust issues that need to be addressed and we've started doing this with our platform. Stop by and see what we're up to. Kel
Mar 16, 2010
Marcia Noyes said...
Kelley, you are spot on with your comment. Women do bear the brunt of increased health insurance premiums. And, they also bear the brunt of researching and finding the most appropriate provider for family members.

The doctors that created iTriage -- a free app and website at www.iTriageHealth.com, tell me that women are, by far, the ones who are charged with the responsibility for getting themselves and family members to the emergency room and ultimately seeking treatment. That's why iTriage is being embraced by women throughout the country.

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