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Whether you’re online or not, conversations about your brand are taking place every single day. So, why not participate in those discussions? That no-brainer fact makes sense to you and I, but maybe it hadn’t occured to your boss. If you’re trying to ‘sell’ your boss on social media, but aren’t sure where to start, check out this insightful how-to guide to doing just that. See some of the tips listed below:

• Display current conversations.
• Show your industry peers’ successes and failures.
• Do risk analysis and contingency planning.

See all nine at Social Media Examiner.

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