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How to stand out in the crowd

Posted Dec 1st, 2009 at 2:57 PM and seen
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Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch the video to learn more.

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 Guy Kawasaki

Comments (5)

Dec 01, 2009
Simon Thompson said...
This was a very useful video. I know that I'm going to have to think outside of the box when it comes to marketing but it's just great to see examples of companies that are successful by approaching marketing with a similar mindset.
Dec 01, 2009
Brian said...
I live in Portland...and it should be noted that Voodoo Donuts actually DO taste better than the other places. As someone somewhere once said...Quality matters - otherwise our great marketing and thinking just lets a lot of people that we have a bad product!
Dec 02, 2009
Djabal liked this post.
Dec 02, 2009
LeanThinker said...
Now I know why KrispyKreme never stood a chance! Adam Zak
Dec 02, 2009
Robert Casterline said...
www.placeyourname.com
Show the world!

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