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Stay on top of social media.

If you are a large business or a small business looking to build relationships with connected, influential people—you shouldn’t be asking yourself whether or not you should use social media, but rather, how you will use it and for what purposes. This is the tricky part. But worry not—here are ten tried and true applications of social media that work. This is not a marketing strategy, but a springboard to get you thinking creatively about how to make social media tactics work for your unique business.

For example, if you’re a company that is prone to receiving negative rumours, you can build a blog to address these misconceptions and back up your defenses with facts. Or, if you’re looking to build a network, you may wish use Twitter to build a tribe of loyal followers. Warning—this one isn’t easy. But over time, you can make yourself worth following if you share consistent, interesting content, and engage with your network.

Read more about ten proven applications of social media for more tips and tricks.

By Catherine Faas.