How to tell a story about numbers
Lizzie O’Leary of Bloomberg explains how to tell a story about numbers. Her advice to “find a face” is applicable not only to news but to pitching your company, product, or service.
Lizzie O’Leary of Bloomberg explains how to tell a story about numbers. Her advice to “find a face” is applicable not only to news but to pitching your company, product, or service.
Comments (2)
An example of this are GOP senators accusing the media of showcasing 47-50 million uninsured through individuals who lose their jobs, get illnesses, have to file bankruptcy, etc. "This only happens to a few people." they retort because only a few people are showcased.
There has to be a better way to tell a story about numbers. I don't know what that is, but journalists have to work harder at it.
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