How to use social media to introduce trust back into marketing social mediasocial networks
The world has a trust problem, and according to Nielsen, we marketers are a big part of it. Only 40% of consumers trust marketing content, but 90% trust content from their social networks. Compounding the problem, there are troublemakers among us, who have flocked to social media to expand their marketing reach, promoting the same alienating content they use in other media. And then they wonder why they don’t see a return on their investment. It’s time to enlighten our brethren and teach them how we can collectively participate in social media in a way that puts us in a more trustworthy light.
It starts with acknowledging we have a problem. We think of social media as just another marketing channel when we need to instead think of it as the influencer of all channels.
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