How to get the most out of your strategic partnerships
Americans are taught to be rugged individuals. We’re a bunch of John Waynes running around. That makes it pretty hard to work with each other, even in strategic partnerships. Open Forum interviews eleven Young Entrepreneur Council mentors and asks them for advice on how to work with strategic partners. Here’s one:
Tweak your communications strategy.
You likely won’t change their business processes, but you can sometimes tweak your own methods to make it easier for them to deal with you. Contact them and say, “I respect what you are doing and see opportunities for a beneficial long term relationship. What can I do on my end to ensure we help you save time and be more profitable? How can I alleviate any past partnership frustrations?”
- Alexandra Wilson, Gilt Groupe
Full story at Open Forum.
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